From Wisconsin to NYC: RJ Lynch’s Magical Rise in PR

RJ Lynch, a magician turned social media expert, has captivated audiences and companies alike with his unique blend of magic and public relations skills.

From conjuring a butterfly in the Houdini Museum to becoming a social media sensation on TikTok, Lynch’s journey is nothing short of magical.

Raised in Wisconsin and now making waves in New York, Lynch’s career has been a fascinating interplay of sleight-of-hand and strategic communication.

His story is a testament to how passion and innovation can pave the way to success in the most unexpected ways.

The Magical Beginnings

RJ Lynch’s fascination with magic began in his childhood in Wisconsin, the same state where the legendary Harry Houdini grew up.

Inspired by the Disney Channel movie *Now You See It…*, Lynch started honing his magic skills early on.

His talents were soon recognized, and he began performing at various venues, from homeless shelters to the YMCA.

His dedication to the craft even led him to start a magic camp in Shanghai, China.

Early Influences and Inspirations

While working as a camp counselor, Lynch learned from seasoned magicians who taught him how to transition from simple tricks to complex illusions.

This mentorship was crucial in shaping his approach to magic and performance.

Back home, his performances continued to garner attention, helping him pay his way through college.

During this time, he also researched the history of Black magicians, culminating in an op-ed published in the Oshkosh Northwestern.

The Houdini Museum and the Seance

One of the most pivotal moments in Lynch’s career was his time at the Houdini Museum in New York, where he served as the PR director.

It was here that he orchestrated a seance to summon the ghost of Harry Houdini, an event that would prove to be a turning point in his career.

The seance, held on Halloween—the day Houdini died—was attended by a New York Times reporter.

Although nothing happened initially, a white butterfly appeared at the exact time of Houdini’s death, creating a moment of awe and wonder.

Witnessing the Supernatural

The appearance of the butterfly was a magical experience for Lynch and those present.

The butterfly landed on Lynch’s finger before flying around the room and settling on a picture of Houdini.

This event not only left a lasting impression on the attendees but also resulted in Lynch’s first article in the New York Times, serving as a springboard for his career in PR.

Transition to Social Media

With a knack for finding unique angles and a talent for communication, Lynch transitioned into the world of public relations and social media.

After moving to New York in 2019, he secured the Houdini Museum gig, which eventually led to interest from a production company for a series on Black magicians.

Although the show didn’t sell, Lynch’s foray into TikTok during this period proved to be a game-changer.

Experimenting with TikTok

Initially, Lynch used TikTok to experiment with its algorithm, as he had little experience with social media.

His content quickly gained popularity, amassing 300,000 followers.

One of his viral videos, created as part of a content creator application for VaynerMedia, humorously addressed the tough job market by selling a toothbrush.

Despite the video receiving a million views, it didn’t land him the job at VaynerMedia. However, it led to opportunities at other agencies, including Hunter and Crispin.

Magic and PR: A Perfect Blend

For Lynch, magic and PR are intrinsically linked.

His magical performances have always been a way to prove his skills as a PR, marketing, and creative professional.

Every step of his career has been a blend of these two passions, allowing him to stand out in both fields.

Currently, as he looks for his next career move, Lynch plans to return to performing magic, continuing to captivate audiences with his unique talents.

Looking Ahead

RJ Lynch’s journey from a young magician in Wisconsin to a social media expert in New York is a story of passion, innovation, and resilience.

His ability to weave magic into his PR career has set him apart, making him a sought-after professional in both industries.

As he prepares for his next chapter, Lynch’s story serves as an inspiration for anyone looking to turn their passion into a successful career.

Catch RJ Lynch on Instagram at @rjthemagican and for more details about his fascinating journey, refer to the full article on Adweek.